Brand Symbolism

Our brand is built on helping people live true to themselves by rejecting the pressure to fit in. We use symbols to share this message.

X's Over The Eyes

Eyes are often called the window to the soul. By placing X’s over them, we show the loss of one’s true self. When someone gives in to conformity (False Idols), they lose who they really are. The X’s also represent mind control. Someone trapped by conformity becomes like a controlled version of themselves—easily influenced and no longer authentic. This symbol is a reminder of what happens when you give in to False Idols.

(Silhouette of A face with X's Over It's Eyes)

Skeletons

Another symbol you’ll see throughout our brand is skeletons. Skeletons often stand for death because they are what remains of a person after they pass away. For us, they symbolize the loss of one’s true self that happens when someone blindly follows society. This isn’t about physical death but the emotional and spiritual emptiness people feel when they give up who they are just to fit in.

(Silhouette of A skeleton in agony)